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Home » Blog

Make a Living With Dogs

Making a Living With the Dogs – by Veronica Boutelle, MA, CTC


 

Ever wish you could quit your day job and live life with the dogs? Perhaps you sit at your work desk dreaming of being a dog walker? Maybe you drift off during meetings, imagining yourself training canines? Or stare past customers, planning your own doggie daycare? In short, do you want to work with dogs full time, but can’t see how? Coaching and supporting dog professionals for a living, I’ve seen people make the transition to full-time dog pro from all walks of life—lawyers, secretaries, computer scientists, sales reps, consultants, college students, you name it. So if you’ve ever daydreamed, read on to see what it takes to make a living with the dogs.

Seek Good Education

There’s a lot of skill and knowledge involved in training, walking, and caring for others’ animals. If you are serious about being a professional, it is not enough to hang a shingle—you owe it to yourself and the dogs to pursue good quality education. Would-be trainers, there are several schools to choose from, with a wide array of geographical location, cost, and time commitment. Among the most highly regarded are Terry Ryan’s Legacy programs in Washingston state and Pat Miller’s Peaceable Paws programs in Maryland. For those interested in dog walking, the only training and certification program is the dogTEC Dog Walking Academy (dogtec.org), with locations on both coasts, including Seattle. Pet sitters, check out the National Association of Professional Pet Sitters (petsitters.org) site for educational opportunities.

Hatch a Plan

To give yourself the best possible chance of success you need a comprehensive business plan. It doesn’t have to be fancy or formal as long as it helps you assess viability and provides guidance as you move forward. Your plan should include goals for the business, a numbers assessment, a marketing plan—your niche and message, image, services, materials, and how you will get the word out—and an overall checklist of tasks and due dates.

Assess Your Skills

When you run a small business you have to oversee everything. You may be great with dogs but are you ready to be a bookkeeper, accountant, marketing manager, secretary, and office manager? A key to successful full-time business ownership is to recognize your weaknesses and subcontract tasks that confound you or that require expertise you don’t possess.

Establish a Schedule

One pitfall of self-employment is the lack of a routine. If a flexible schedule without a boss and specific deadlines makes you feel rudderless, working for yourself can be a challenge. It’s easy to do little or nothing when you have unlimited time. I’ve seen dog pros struggle for months to do what could have been done in weeks or even days. To keep yourself working toward your goals without losing focus, make a realistic schedule and commit to deadlines. Avoid wasting time by structuring your workdays carefully. What times will you see clients or work with dogs? When will you take care of administrative tasks? When will you spend time growing your business?

Know the Regulations

All business owners must have a business license from the city in which they are located. You may also need a fictitious business name from your county. Dog walkers, be sure to check with the local parks department and your city about any permit requirements and about legal limits for the number of dogs you can have with you at one time. But don’t let official requirements put you off—they’re not difficult to comply with and once they’re out of the way you’re legally free to go enjoy yourself.

Protect Yourself

Because dogs are animals and animals sometimes bite, put some basic protections in place to safeguard your personal assets from liability. Always use a contract with every client that spells out what your responsibilities are and are not, and that contains legal waiver language. Obtain professional insurance—it’s cheap and easy to get through a membership to professional organizations like NAPPS for sitters or walkers or the Association of Pet Dog Trainers (apdt.com) for trainers. You might also consider being a limited liability company, a relatively simple way to legally separate your personal and business assets.

Go For It!

Being your own boss can be challenging, but the rewards of a flexible schedule full of dogs are well worth the time and effort of starting your own professional dog business. So don’t be intimidated—seek support and get started. Other dog lovers are doing it. You can too.


How To Get Started

Dog Walking Schools

dogTEC Dog Walking Academy

www.dogtec.org

Various locations – Coming to Phoenix May 7-10…contact AZ Dog Sports 602-237-6775

 

Dog Training Schools available:

Coaching People to Train Their Dogs with Terry Ryan

www.legacycanine.com

Sequim, WA

 

Peaceable Paws Dog Trainer Apprentice and Intern Programs with Pat Miller

www.peaceablepaws.com

Hagerstown, MD

 

Karen Pryor Academy

www.karenpryoracademy.com

Various locations nationwide

 

Animal Behavior College

www.animalbehaviorcollege.com

Online program with local mentorships

 

Veronica Boutelle, MA, CTC, helps would-be and established dog pros start, run, and grow successful businesses. She is also the author of How to Run a Dog Business: Putting Your Career Where Your Heart Is, available from Dogwise (www.dogwise.com). To learn more, visit www.dogtec.org.

BFF Fundraiser

Best Dry Food For Your Dog

What’s The Best Dry Dog Food for Your Dog?

On what criteria do you base your dog’s food selection?

By Nancy Kerns

How should you select a food for your dog? Over the years, we’ve spoken to literally thousands of owners and industry experts – and they have at least a few hundred different approaches to the task. We’ll briefly discuss some of the most prevalent factors used by owners to support their dog food buying decisions – and then we’ll tell you how we recommend choosing your dogs’ food.

Price – There is a correlation between the price of a dog food and its quality, but it’s most accurate at the low end, and less certain when you get to the upper price points.

What is certain is that inexpensive food is not what’s healthiest for your dog. Think about it: Cheap food is made with cheaper ingredients. We shudder to think of what sort of ingredients go into a product that sells for 25 cents a pound. Think about what is commonly called “4-D??? meat: animals that are dead, dying, diseased, or disabled. Think about grain by-products of unknown provenance being shipped all over the planet – rejected for use in human food and languishing in warehouses while ingredient brokers try to find a buyer.

Good- and top-quality ingredients cost more, and the companies that use them have to charge more, so a high price can be an indication of quality. But higher prices can also be indicative of a company’s advertising budget, or the higher costs associated with running an independent pet supply store in a remote area.

At the top of the price range, there’s a bit of wiggle room. We’ve seen hamburger-quality foods that are sold for filet mignon prices. The market tends to correct matters if a company leans out too far, seriously overrepresenting its quality and overpricing its mediocre foods. Such a product can’t perform as well as one that’s really that good. Even just a few dozen owners whose dogs have persistent diarrhea after eating a really expensive food can stir up quite a storm on the Internet.

Ingredients – We hope that you do use the ingredients list to help you choose the food. But there are people who look at ingredients differently than we do.

For example, some owners insist on buying only those products whose manufacturers can provide proof (or at least, allege credibly) that all the food’s ingredients are domestically sourced – no ingredients from China. In the wake of the melamine recalls, I don’t blame those people one bit. There is no doubt that there are some really crummy food ingredients steaming across the oceans heading for American pet food plants.

On the other hand, we’ve also had pet food companies exhaustively describe the quality controls they employ to ensure that their Chinese-grown chicken (as one example) is as safe, wholesome, and less expensive than any fowl grown in North America. As a result, we can’t justify making a blanket recommendation for or against food based on the country of origin of their ingredients alone. In our view, this is a matter that has to be considered case by case. If a company won’t either confirm the origin of its major proteins and grains or explain the quality control processes it employs to guarantee the purity and wholesomeness of its foreign-sourced ingredients, we’d take a pass on its products.

Then there is the concept of “no??? – as in “no corn, wheat, or soy…??? “No fillers.??? Or our personal favorite: “No allergens??? (that’s impossible, folks).

There are a few ingredients that are commonly identified as undesirable in dog food: corn, wheat, and soy, most frequently. Some authors (or competing pet food companies) go so far as to allege that dogs can’t digest these ingredients, which is just plain silly; dogs digest these ingredients every day. None of these ingredients is inherently unhealthy for all dogs. Each has some benefit – for some dogs, in moderate amounts, and in the least-processed form possible. A certain percentage of dogs – a minority, for sure – may be allergic to  (or more likely, intolerant of) one of the those ingredients. This doesn’t mean the ingredients don’t offer some value for most dogs. That said, we like to see them serve in a supporting, not a leading role. The protein and fat they offer have more nutritionally valuable (and of course, more expensive) counterparts in other ingredients. Their appearance in any of the top few places on an ingredients list signals a less-expensive, poorer-quality food. But their presence in a food lower down on the list doesn’t “kill??? that food for us – unless we are feeding a specific dog who doesn’t tolerate one of those ingredients.

We’ve also seen screeds against beet pulp, tomato pomace, alfalfa meal, and other ingredients. Each of these ingredients offers some nutritional or functional benefits, such as helping to regulate the dog’s stool quality. Again, we don’t mind seeing them serve a supportive role in an otherwise healthy food.

Finally, there are a number of other factors having to do with ingredients that some people use to make the buying decision for their dog’s food. Some owners look for food with ingredients that are organic, local, non-GMO, or humanely raised and killed. Each of these can be found in some products; each raises the price of the finished food exponentially.

Our view is that if ingredients of this quality are important to you, you should forget about kibble; you could certainly prepare a more healthful diet for your dog using fresh ingredients. (Installments of Mary Straus’ series of reviews on the best books about various types of home-prepared diets were published in the December 2010 and January 2011 issues of WDJ; the next article will appear in the March issue.)

Past history – This is another place where we may differ with some of our readers. Some people won’t buy any product that has ever been recalled, for any reason. Other people won’t buy foods that are manufactured at a plant that made another food that was once recalled. After all, accidents can be an indication that the company’s quality controls are lax.

We certainly understand the fear that drives the consumers who make buying decisions based on a company’s recall history. And yet, we’re aware that sometimes, it’s the folks who have made a costly mistake who do the best job of ensuring that they won’t ever make another one. Companies tend to make huge investments in training and safety protocols after a recall.

Any company can suffer one manufacturing accident. That said, if accidents or recalls happen more than once . . . well, where there’s smoke, there is often fire.

Size of the company – Some people don’t trust corporate giants like Procter & Gamble (owner of Iams, Eukanuba, and more recently, all of the Natura Pet Products foods) or Colgate-Palmolive (owner of Hill’s Science Diet).

It’s the nature of manufacturing that always seems to pit quality against production efficiencies. We love the care and attention that small pet food companies can put into procuring top-quality, local, organic (or at least sustainably grown) ingredients. We appreciate their relentless drive to innovate healthier foods for dogs. But we worry about the manufacturing irregularities that can result in small plants (which are often running outdated equipment and inadequate quality control tests). We’re also concerned about products that are formulated by amateurs in animal nutrition and marketed without enough feeding trials to determine that the foods will perform as well in the dog as they did in the nutrition software.

In contrast, the giant food companies can put some of the most educated veterinary nutritionists to work in their research and development departments, furthering the industry’s knowledge of animal nutrition. They have the resources to build and maintain glistening state-of-the-art food manufacturing facilities, and hire, train, and retain armies of food production workers that produce consistent, safe products. But they don’t usually develop and support top quality products.
Either way, we consider the size of the company that’s behind each product we buy for our dog and retain the information as background when considering its potential merits or faults. But the company size doesn’t make the buying decision for us.

Company-owned manufacturing plant vs. “contract manufacturer??? – As recently as a few years ago, pet food companies who used contract manufacturers (also known as “co-packers???) were often reluctant to admit they didn’t make their own products. But there are some real merits to not owning the plant, especially for small companies – precisely the ones who often bring something new to the industry or who have formulated unique and/or atypically high-quality foods. The costs associated with buying, equipping, and maintaining pet food manufacturing plants are enormous, but paying a co-packer for  a bit of time on their machines can benefit both parties.

The challenge, though, is keeping a close enough eye on the co-packer, to make certain it uses your specified ingredients in the specified amounts, keeping accurate batch records, keeping your product separate from the other products in the plant, etc., etc. A pet food company’s reputation  is incredibly vulnerable if it fails to monitor and audit its co-packer (though the co-packer will surely be blamed for anything that goes wrong with the food, even if it followed its client’s instructions to the letter).

Is it better, then, if the company owns its plant? In some cases, yes. But only if the company is big enough to maintain the plant well (we’ve seen some incredibly scruffy little manufacturing plants). And as we previously discussed, sometimes the biggest, cleanest plants produce some of the lowest-quality foods around. They do it well, though.

For these reasons, the actual ownership of a pet food’s manufacturing plant isn’t a selection criterion for us, though it is something we want to be aware of.

Method of confirmation of nutritional adequacy – Most veterinarians come out of school promoting the superiority of foods that have undergone Association of American Feed Control Officials (AAFCO) -compliant feeding trials (versus those that have been “formulated to meet the nutrient levels??? recommended by AAFCO). It’s no wonder; veterinary nutrition textbooks have been written and/or published by the company whose products are all tested in these very expensive trials.

But the fact is, foods should be tested on dogs before they go to market; some products that seem brilliant in theory just don’t perform well in actual dogs.

All foods that purport to be “complete and balanced??? (as opposed to “for supplemental of intermittent feeding only) must bear a statement on the label that indicates which method of confirmation was used to support the claim. (The type might be really small; look carefully!)

When buying a food confirmed as “complete and balanced??? by the AAFCO “nutrient levels??? method, ask the maker of your dog’s  food whether and how the product was tested on dogs – for how long, and on how many dogs. Some companies conduct their own (non-AAFCO-compliant) feeding trials on dogs that they maintain in private kennels; others use a network of breeders or shelters who volunteer for these tests (free food!). (For a more complete discussion of the relative merits and faults with the various methods for proving nutritional adequacy, see “Take It With a Block of Salt,??? WDJ February 2007.)

Picking a food for your dog
We’ve discussed a lot of factors we don’t necessarily use to choose our dog’s food. So how do we make our selection?

First, we try to shop locally. (This may not be possible for people who live in remote areas, but there is always online shopping and mail order, and fortunately, there are numerous companies with good products that available via direct shipping.) We try to scout out every location that sells pet food in our area, to get a sense of which ones carry which foods. We also talk to the shop owners or staff, in order to get a sense of which stores seem interested in serving our type of dog owner: motivated, educated, and willing to spend more than the average customer for really good food.

Then we look at the product labels, examining the ingredients lists. We use the  criteria outlined below (“Hallmarks of Quality??? and “Signs of Corners Cut???) to determine which (if any) of the foods carried by the store are in the range of quality we’re willing to pay for.

We note the products that meet our selection criteria, and write down the names of any companies we’re  not familiar with, so we can do a little more research on them once we’re back home.

If there are stil several products in the running, we then look for the one that best matches our dog’s needs for protein, fat, and calories, using his body condition (fat, thin, or just right?) and activity level (highly active or couch potato?) to choose a product in the appropriate range. Unless he’s emaciated or obese (and in need of a high-calorie or “light??? food, respectively), we look for a product whose calories, fat, and protein levels are in the middle range of the products that are still in the running.

At this point, we’ve decided which brand and variety to buy, but before we grab the bag from the top of the pile, we look for the “best by??? date on the bag. Most naturally preserved dry foods are given a “best by??? date that is 12 months from the date of manufacture. Try to find a bag that is as fresh as possible, rather than one that is near, at, or past its “best by??? date. If every bag of food of the variety you selected is nearing its expiration, we’d recommend choosing another variety, or asking a sales associate when she expects a new shipment to arrive. This stuff is too expensive, and your dog’s health too important, to buy potentially rancid food.

Make a note on your calendar when you start feeding a new product to your dog, and note any changes in his health. Adjust accordingly.

“Approved foods???
Click here to see this article in its entirety with Whole Dog Journal’s 2011 list of “approved foods”. Please note that we have listed the foods alphabetically by company; they are not rank-ordered.

Some companies make several product lines. We’ve listed each product line that meets our selection criteria from each manufacturer. We’ve also highlighted one product from each company as a representative, to show what sort of ingredients and macro-nutrient levels (minimum amounts of protein and fat, and maximum amounts of fiber and moisture) are typically found in that maker’s foods. Be aware that some companies offer dozens of different products with varying nutrient levels and ingredients. Check the company’s website or call its toll-free phone number to get information about its other varieties.

We say this every year,  but it bears repeating: What if your favorite dog foods don’t meet our selection criteria? It’s up to you. If you have been feeding what we would consider to be low-quality foods to your dog, and she looks and appears to feel great, good for you! She’s one of those genetically lucky animals who can spin straw into gold, digestively speaking. But if she has allergies, chronic diarrhea, recurrent ear infections, or a poor coat, we’d recommend that you upgrade.

Winter 2014 Newsletter

Newsletter Winter 2014

 

 

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